Blackwell HR is a Wilmington HR firm that serves businesses and nonprofits across the region with HR solutions, managed payroll, HR as a service, and outplacement. We served as its outsourced brand and marketing team, leading the rebrand, messaging, website, and ongoing social and collateral. The firm was later acquired.
The challenge
Clients across Delaware already trusted Blackwell, but its identity and website undersold the work. Service descriptions varied from channel to channel, the site did not show the full range of services, and no system held the brand together. The firm needed marketing that kept pace with its growth.
What we delivered
Rebrand and visual identity
A refreshed mark, color system, and visual language built for a modern, people-first HR firm.
Messaging system
Clear, warm, confident language from the positioning down to the service pages.
Website rebuild
A mobile-first site that explains each service line in plain terms.
Sales and recruiting collateral
Decks, one-pagers, and templates the team uses in pitches, onboarding, and hiring.
Ongoing social content
Regular social posts kept the brand visible between launches.
Brand standards the team can use
Standards and templates that keep everything on-brand without us in the room.
The work
The outcome
Blackwell's brand, website, and collateral now present HR solutions, managed payroll, HR as a service, and outplacement in one consistent voice. The sales and recruiting collateral gave the team decks, one-pagers, and templates for pitches, onboarding, and hiring, and the ongoing social content kept the brand visible between launches.
The firm was later acquired.
