Growth Story
HealthyFamiliesandCommunities
We reframed 50 years of legacy: a new name, a unified brand, and funder ready story that unlocked over $100k in new grants.
Case study overview
We reframed 50 years of legacy: a new name, a unified brand, and funder ready story that unlocked over $100k in new grants.
After 50 years as the Hispanic Family Center, the organization had grown past its original name. Its programs were already serving families from every background in the city. Funders were asking for clarity. Staff were holding the line on a brand that no longer fit. Launch Point Labs led the full rebrand. We listened first, to board, staff, partners, and the families themselves, and then built a new name, identity, voice, and funder ready story that honored five decades of trust and opened the door to the next fifty. Healthy Families and Communities launched with a unified brand across every program and over $100k in new grants tied directly to the new chapter.
The Challenge
A trusted legacy ready for a wider audience.
Half a century in, the organization had outgrown the name it was founded under. Programs already served families well beyond the original community, but the brand was making the work harder to fund, harder to explain, and harder to scale. The team needed a rename that honored the legacy without being held back by it.
Audience reality
Programs already served families of every background.
Funder confusion
The original name obscured the full scope of the work.
Fragmented brand
Programs had grown faster than the brand holding them together.
Our Partnership Model
Rebrand a legacy. Unify the work. Open new doors.
Launch Point Labs led a full brand strategy and design process to bring 50 years of trusted work under one clear, inclusive identity and a story funders could move on.
Listen
Engaged board, staff, partners, and families to honor what the legacy meant before we touched it.
Rename
Developed the Healthy Families and Communities name, identity, and narrative.
Activate
Rolled the brand out across programs, materials, and fundraising in one coordinated launch.
Support Provided
What the rebrand included.
Brand strategy
Positioning, naming, and a narrative that reflects the full mission.
Visual identity system
Logo, color, typography, and a design system that holds across every touchpoint.
Voice and messaging
A refreshed tone that speaks to families of every background.
Program alignment
Unified naming and structure across programs and services.
Funder ready materials
Decks, one pagers, and grant assets built for the new chapter.
Launch support
Rollout, training, and templates the internal team can sustain.
The Outcomes
A 50 year legacy ready for the next 50.
Healthy Families and Communities now leads with a name and a story that match the breadth of its work, and the rebrand is already pulling in new donors, volunteers, and grant funding.
Over $100k in new grants tied to the relaunch
New donors and volunteers engaged through the new brand
A unified brand across every program
A clearer story for funders and the community
Explore more initiatives
Solving complex challenges. Building better futures.
Let's build what's next, together.
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