Healthy Families and Communities
Healthy Families and Communities serves families across South Jersey from its home in Camden. After nearly five decades as the Hispanic Family Center, it needed a name that reflected everyone it serves. We created the new name and stayed on as its creative team.
The challenge
The organization was founded in 1976 in North Camden as a grassroots advocacy and behavioral health organization. Over five decades it grew into a multi-county provider of health and human services, with programs for parents, children, job seekers, and families in crisis. The original name no longer described the full community it served, and the team needed one partner to carry a new identity into every program, post, flyer, and event.
1976
Founded in North Camden as the Hispanic Family Center
4
Locations in Camden and Woodbury
What we delivered
New name
We created the Healthy Families and Communities name to reflect every family the organization serves.
Name launch
Introduced the new name to families, partners, and funders.
Marketing
Ongoing campaigns that keep families, partners, and funders informed about services and events.
Social media
Planning, content, and posting across the organization's social channels.
Graphic design
Flyers, event materials, and print and digital pieces for its programs.
Events and fundraising
Promotion and support for fundraisers and community events, including Hope in Motion.
The work
The outcome
Healthy Families and Communities now presents one name across its programs and four locations in Camden and Woodbury, and families, partners, and funders see the same identity on every flyer, post, and event.
The events, fundraisers, and content we produce, including Hope in Motion, together with foundation grants, have helped it raise more than $100,000.
