Brand, Web, and Events
Tech Council of Delaware
The Tech Council of Delaware connects employers, educators, workforce partners, and policymakers to grow the state's tech workforce. We built its brand and logo, set up its membership website for its public launch, then ran marketing and event promotion as it held its first statewide conferences.
A new council needed a name people would recognize.
The organization began as the Delaware IT Industry Council. As it grew into a statewide network for Delaware's tech workforce, it needed an identity that matched that role, a website members could use, and events that brought employers, educators, and partners into the same room.
Identity
A new name needed a brand that read as statewide and credible.
Home base
Members and job seekers needed one place to find programs, events, and news.
Momentum
The network needed events that kept employers, educators, and partners working together.
Name it. Build it. Bring people together.
Launch Point Labs built the Council's brand and set up its membership website for its launch, then handled marketing and event promotion through its first two conferences.
Brand
Designed the logo system and brand guidelines for the new name.
Build
Set up the Council's membership website in time for its public launch.
Gather
Planned and promoted the first Tech Ecosystem Conference, then supported the second.
What we delivered.
Brand identity
Primary and secondary logos, iconography, typography, and brand guidelines.
Membership website
Set up the Council's membership site for members, programs, events, and news, launched in March 2023.
First Tech Ecosystem Conference
The program, signage, and promotion for the October 2023 conference, where our team also co-led a breakout session on supporting Delaware's underrepresented tech startups.
Event promotion
Promotion for the Council's events from December 2023 to May 2024.
Email and advertising
Email marketing, paid advertising, and collateral from December 2023 to May 2024.
Second conference
The brochure, banners, sponsorship packet, and call for speakers for the June 2024 conference.
The work
A council with a brand, a home online, and an annual conference.
The Tech Council of Delaware launched publicly in March 2023 at a sold-out event in Wilmington, where the new website was demonstrated. In October 2023 it held its first Tech Ecosystem Conference at The Westin Wilmington. The conference returned in June 2024 as a two-day event open to the wider community.
- A new brand for a statewide tech industry association
- A website demonstrated at a sold-out public launch
- The first Tech Ecosystem Conference in October 2023
- A second, two-day conference in June 2024
