Brand and Web
The Savoury Group (TSG Consulting)
The Savoury Group is a Newark, Delaware consulting firm that helps businesses of every size with strategy, growth, and leadership. We refreshed its brand identity, rewrote its messaging, and rebuilt its website as the firm moved into a new market.
Growing into a new market without losing the base.
The firm was in the middle of a major transition. It wanted to reach larger organizations while staying grounded in the small business community that built it. The existing brand and website no longer showed the full range of its services or the level of its work.
New market
The brand needed to speak to larger organizations.
Existing base
Small business clients still needed to feel at home.
Full offer
Planning, growth, and leadership services each needed a clear place on the site.
Refresh the brand. Rebuild the site.
Launch Point Labs refreshed The Savoury Group's identity, voice, and website so the firm could present itself to a wider range of clients.
Audit
Reviewed the brand and competitors against the firm's goals, services, and audiences.
Design
Refined the visual identity and wrote a confident, plain brand voice.
Launch
Rebuilt the WordPress site around the new brand and optimized it for search.
What we delivered.
Brand audit and strategy
A review of the brand and competitors to set direction.
Refreshed identity
An updated logo and visual system under the TSG Consulting name.
Brand voice and messaging
Copy that speaks to leaders, founders, and growing organizations.
Website redesign
A rebuilt WordPress site with a clear home for each service area.
Search optimization
Page structure and metadata set up for Google.
Brand guidebook
A PDF guide the firm can hand to any designer or vendor.
A brand that fits where the firm is going.
The Savoury Group now presents its planning, growth, and leadership services under one refreshed brand, with messaging written for both established organizations and small businesses. The new site states the firm's value clearly, and its founder says the response has been overwhelmingly positive.
- A refreshed identity and brand guidebook
- Messaging for larger organizations and small businesses alike
- A rebuilt website optimized for search
- A clear home for each of the firm's three service areas
“I needed a site that struck a balance: still grounded and accessible, but elevated and polished. In just one meeting, they understood that vision and brought it to life with clarity and creativity. The final product reflects exactly who we are and where we're going.”
Dr. Samira Savoury
Founder and Principal Consultant, TSG Consulting
